Ap English Language
August 15, 2014
Blog #2
The advertisement presented above is by Starbucks. The advertisement background is a human eye taped wide open which one may assume is to keep the person awake. The quote written under the eye gives a better description by stating that staying awake will never be that painful anymore assuming people have gone to extreme measures as to tape their eyes open so they would not fall asleep. Of course this advertisement is exaggerated since people do not tape their eyes open when they have a hard time staying awake. As you look on further you see a quote that brands the advertisement by saying, " It's not just coffee. It's STARBUCKS." In the corner of the advertisement, is located the logo of Starbucks with will be the ethos appeal of the advertisement. This advertisement does not contain any sign of logos but pertains mostly to pathos. Many people have a hard time staying awake while they have important work to finish thus seeing this advertisement many will want to try Starbucks to stay awake. The quote also helps catch students' and workers' attentions stating that they will no longer have a hard time staying awake. Since this Starbucks advertisement appeals to so many people it would be labeled as effective. Many people who see this advertisement will want to try their coffee to stay awake and just the statement that 'staying awake will no longer be this painful anymore' will surely catch the audiences eye. Starbucks was and always has been a favorite coffee shop for many.
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